Case Study: GE Digital keeps its rebrand on track with Adobe Stock from Adobe

How GE Digital Kept Its Rebrand on Track with Adobe Stock

GE Digital was in the middle of a full rebrand when COVID-19 forced the team into remote work and shut down all planned field shoots, events, and travel-based content production. Because the company’s visual identity depends on authentic industrial imagery from hard-to-access environments, it needed a way to keep creating fresh marketing assets without relying on new in-person photography. GE Digital turned to Adobe Stock to support its existing image library and keep its brand content moving.

Adobe helped GE Digital complement, rather than replace, its own photography with stock images that matched its gritty industrial style and worked well with overlays and brand storytelling. Using Adobe Stock’s advanced search and Adobe Sensei-powered tools, the team found industry-specific images in hours instead of weeks, cutting image sourcing time from the traditional three to four weeks after a shoot. As a result, GE Digital increased content velocity, maintained quality, and stayed true to its brand during a challenging period.

GE Digital