Case Study: Foxtel builds winning customer experiences up to 4x faster with Adobe Experience Cloud

How Foxtel builds winning experiences up to 4 times faster with Adobe Experience Cloud

Foxtel, Australia’s leading subscription television service, wanted to make it easier for customers to find and subscribe to the right entertainment in an increasingly crowded streaming market. Using Adobe Experience Cloud and Adobe Target with partner Helium, Foxtel needed a faster way to test and improve web experiences for offers like Netflix bundles.

Adobe helped Foxtel shift from a traditional “build, test, learn” process to a “test, learn, build” approach, allowing the team to validate ideas before investing in full development. This led to winning experiences up to 4 times faster, with one Netflix bundle test delivering results in a week instead of months and eventually more than doubling website sales.

Foxtel

Aris Kinnas

Director of Digital