Case Study: FoodServiceDirect boosts B2B sales and gains 440% new customers with Adobe Commerce

How FoodServiceDirect.com delivered a superior B2B buyer experience

FoodServiceDirect.com, a U.S. foodservice distributor founded in 1992, needed to modernize its digital sales platform to serve a growing mix of B2B and B2C customers, manage a 250,000‑SKU catalog, and launch a franchise-focused B2B storefront with centralized multi-location ordering. The company sought a scalable, customizable solution that could integrate with existing order and inventory systems and support rapid development without disrupting operations.

FSD adopted a cloud-based, headless architecture on Adobe Commerce, enabling flexible front-end customization, built‑in security and performance tools, and seamless third‑party integrations (search, product data, customer service). The new platform accelerated growth—delivering 440% new customer acquisition, 110% repeat purchases, and 40% of sales from B2B—while supporting ongoing expansion initiatives with minimal disruption.

FoodServiceDirect