Case Study: Esri achieves 60% more web visitors and 25% higher conversions with Adobe Experience Cloud

How Esri navigated their digital transformation and accelerated revenue growth

Esri, a 50‑year leader in geographic information systems and location intelligence (4,500 employees, 49 offices, serving more than half of the Fortune 500), set out to modernize its marketing to accelerate revenue, improve page performance, and deliver personalized customer experiences. The company faced fragmented data and content across more than 80 global distributors and 100+ marketing tools, which limited brand consistency, slowed workflows, and hindered personalization.

Esri paired a culture and change‑management effort with Adobe Experience Cloud—starting with Adobe Experience Manager Assets and Sites, then adding Audience Manager, Target, Analytics, and Intelligent Services—to centralize assets, empower distributors, and enable tested, personalized journeys. The result: streamlined operations and brand control (25% fewer duplicate assets), a major site consolidation (20,000 to 1,500 pages), dramatic performance improvements (50% fewer JPGs; image size down 70% desktop, 8% mobile), a 60% increase in unique visitors and a 25% lift in conversions, plus AI‑driven targeting that identifies high‑propensity buyers.

Esri

Steve Schultz

Head of Marketing Technology