Case Study: Dorna Sports achieves faster remote content production with Adobe Creative Cloud

How Dorna Hit Its Top Speed During COVID-19

Dorna Sports, the commercial rights holder for MotoGP, faced a major challenge during COVID-19: with live racing paused, it needed to keep fans engaged, support remote production, and compete for attention across digital channels. Working with Adobe, Dorna quickly rethought its video and content operations using Adobe Creative Cloud and Adobe Team Projects to maintain collaboration and continue delivering content.

Adobe helped Dorna transform its Digital Video/Audio workflow in just 13 days, then further streamlined production with a custom Adobe Premiere Pro SDK panel that automated manual tasks. The result was a remote workflow that gave editors and journalists access to projects from anywhere, eliminated heavy data transfers, and sped up publishing, helping Dorna work more efficiently and deliver content faster to fans worldwide.

Dorna Sports

Sergi Sendra

Senior Director