Case Study: Discount Tire achieves omnichannel growth and customer experience resilience with Adobe

How Discount Tire became a market leader by focusing on CX

Discount Tire, the largest independent tire and wheel retailer in the world, needed to close the gap between its in-store and online experiences as more customers began researching and shopping digitally. Working with Adobe Experience Cloud, Adobe Target, and Adobe Experience Manager, the company set out to create a more blended, customer-first journey that could better support research, appointments, and transactions across channels.

Adobe helped Discount Tire build a personalized omnichannel experience, including the Treadwell™ recommendation tool and targeted messaging tailored to weather conditions and real-time store needs. The results included a touchless customer flow during COVID-19, stronger resiliency, and measurable digital growth: online appointments increased by 25% to 30% from March to July, and transactions nearly doubled.

Discount Tire

Steve Fournier

Chief Customer Officer