Case Study: Centers for Disease Control and Prevention (CDC) delivers critical COVID-19 information with Adobe

How CDC is delivering critical information

The Centers for Disease Control and Prevention (CDC) faced an unprecedented surge in demand for accurate COVID-19 information as website traffic jumped from 3.2 million to 65 million average daily page views. To keep the public informed quickly and effectively, CDC turned to Adobe Experience Cloud, including Adobe Analytics and Adobe Campaign, to improve website engagement and communications.

Adobe helped CDC use analytics to understand audience needs, create timely content, and personalize outreach across web, email, SMS, direct mail, and social channels. With Adobe, CDC expanded from 10 to more than 1,000 web pages, reached more than 2 million people through email, text, and newsletter subscriptions, and improved efficiency with reusable templates and faster workflow updates.

Centers for Disease Control and Prevention (CDC)