Case Study: Carnegie Hall achieves brand modernization and error-free file management with Adobe Experience Cloud

How Carnegie Hall modernized its 130-year-old brand to serve new audiences

Carnegie Hall, the 130‑year‑old music institution, needed to modernize a brand that hadn’t been updated since the late 1980s to better reflect its diverse programming and growing digital audience. With nearly 700 events a season and more than 2,000 creative pieces produced annually, the creative team required a flexible, cross‑platform identity and streamlined asset management to support everything from mobile promotions to education and community programs.

Working with Champions Design and Adobe tools (Creative Cloud, XD, InDesign, Photoshop, Illustrator and Creative Cloud Libraries), Carnegie Hall launched a refreshed wordmark and a CH monogram plus a living, web‑based brand book in Adobe XD and shareable libraries and templates. The result: a consistent, modern brand across channels, faster workflows for designers, and the elimination of file‑management errors (100% reduction), enabling the team to deliver cohesive materials at scale.

Carnegie Hall

Clive Gillinson

Executive and Artistic Director