Case Study: Broadridge Financial achieves connected, personalized customer communications with Adobe Experience Cloud

How Broadridge Financial is changing the way we receive retirement benefits, shareholder information, and more

Broadridge Financial Solutions helps deliver retirement benefits, shareholder information, and other essential financial communications to more than 80 percent of American households, but much of that outreach was still dependent on physical mail. As customers demanded more digital experiences, Broadridge turned to Adobe Experience Cloud to help bridge the gap and improve engagement across both digital and print channels.

Using Adobe Experience Manager, Adobe Campaign, and Adobe Analytics, Broadridge built its CX platform to automate and personalize multichannel communications, track engagement, and optimize customer journeys. The result has been better targeting, improved ability to manage campaign fatigue, and clearer insight into what drives conversions across email, mobile, and direct mail.

Broadridge Financial

Cindy Volker

VP of Customer Experience