Case Study: Bridgestone Americas achieves a more unified, data-driven digital marketing experience with Adobe Experience Cloud

How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud

Bridgestone Americas, the world’s largest tire and rubber company, needed to fix a fragmented digital marketing operation that was creating inconsistent customer experiences across its many business units and websites. Working with Adobe and its Adobe Experience Cloud, Bridgestone set out to align its marketing technology stack and support a more connected, data-driven customer experience.

Adobe helped Bridgestone Americas consolidate legacy tools into a single stack anchored in Adobe Experience Cloud, including Adobe Experience Manager and planned use of Adobe Analytics, Adobe Audience Manager, Adobe Target, and Adobe Campaign. The result was millions saved in operational costs, faster site maintenance, and major digital growth: 68 websites launched across 14 business units in 19 countries, 50 million website visitors in 2020, and 25 million retail leads generated.

Bridgestone Americas

Jeffrey Lack

VP of Digital Marketing