Case Study: Bridgestone Americas achieves 30% operating cost savings with Adobe Experience Cloud

How Bridgestone made the digital trek

Bridgestone, evolving from the world’s largest tire maker into a solutions-driven mobility company, faced a fragmented digital landscape—multiple CMSs, hosting platforms, analytics and mapping tools—that created inconsistent online experiences and a cumbersome tire-buying journey that drove high drop-off rates. With more than 90% of shoppers starting online, the company needed to unify technology and processes to improve conversion, coordination across business units, and support for dealers.

Through its CB2 program Bridgestone consolidated onto Adobe Experience Cloud (Analytics, Audience Manager, Campaign, Experience Manager, Target), standardizing platforms and web services. The move cut CMS and hosting sprawl, enabled seamless retailer handoffs, and delivered measurable gains: 68 sites in 19 countries, 50M+ annual visits and API calls, over 30% savings in operating costs (about 35% lower infrastructure cost per business unit), +20% in trackable digital revenue, faster deployments and far fewer support issues—improving customer experience and operational efficiency.

Bridgestone Americas

Jeffrey Lack

VP of Digital Marketing