Case Study: Benefytt achieves frictionless, secure Medicare enrollment and 350,000+ e-signatures with Adobe Acrobat Sign

How Benefytt uses Adobe Sign to streamline enrollment for health insurance customers and grow its business

Benefytt is a Tampa-based health insurance technology company (est. 2008, ~340 employees) that shifted from short-term plans to selling Medicare coverage and needed to scale quickly while meeting more tech‑savvy customers’ expectations. The company faced challenges around frictionless enrollment, streamlining HR and compliance processes to handle growth, and protecting sensitive customer data.

Benefytt integrated Adobe Acrobat Sign via APIs to embed secure e‑signatures on any device, enabling fast, accessible enrollment and electronic workflows. The move processed more than 350,000 e‑signature transactions last year, sped up sales and onboarding, helped HR hire 300–400 employees for open enrollment, and delivered audit trails and stronger security—while paving the way for further integration with Salesforce.

Benefytt

Travis Conley

CTO