Case Study: Barclays achieves more targeted advertising and better audience reach with Adobe Audience Manager, Adobe Advertising Cloud, and Adobe Analytics

How Barclays Declutters Data to Get the Right Offers to the Right Audience

Barclays US Consumer Bank faced the challenge of managing large volumes of customer data to find the right audiences for its co-branded credit card offers while avoiding irrelevant advertising. To improve targeting and protect customer privacy, Barclays worked with Adobe, using tools including Adobe Audience Manager, Adobe Advertising Cloud, and Adobe Analytics.

Adobe helped Barclays organize data, segment audiences, and use look-alike modeling to identify consumers most likely to apply for specific financial products. The result was significantly improved paid media performance, better retargeting, and cost savings from fewer wasted ad impressions, with more relevant messages reaching the right audiences.

Barclays