Case Study: Amadeus improves traveller-centric digital experiences with Adobe

How Amadeus is helping airlines to soar back into our lives

Amadeus helps airlines like Air Canada, Lufthansa, and Qantas modernize their digital offerings and deliver more traveler-centric experiences, but legacy processes and siloed data have made it difficult to create consistent customer journeys across channels. To address this challenge, Amadeus extended its partnership with Adobe, using Adobe Experience Manager and Adobe Audience Manager to improve how airlines understand and engage travelers.

With Adobe, Amadeus enabled safer, freer data sharing across teams and added richer customer context through its Traveller DNA solution, helping airlines segment travelers and send more personalized offers. The results include faster workflows, better insights, and more agile experimentation to support recovery, with measurable benefits such as more accurate audience targeting and improved personalization across the booking journey.

Amadeus

John Lonergan

Vice President of Airline Digital and Data