Case Study: Red Hat achieves 10x time savings with Adobe Express

How Adobe Express helped Red Hat marketing, an IBM company, achieve 10x time savings

Red Hat, an IBM company, faced growing marketing demands as it expanded globally and needed a faster way to create campaign assets, personalized content, and localized materials without sacrificing brand consistency. Its previous workflow involved multiple handoffs and reviews that could take up to two days, limiting agility and slowing campaign delivery. Adobe Express for Enterprise was the vendor product used to address this challenge.

Adobe implemented Adobe Express by training and enabling 400 Red Hat marketers to create on-brand assets themselves using templates, branded fonts, and colors, while Adobe Creative Cloud helped designers update content seamlessly across teams. The result was a major boost in marketing agility: asset creation that once took days now takes minutes, handoffs were reduced, and Red Hat reported a tenfold increase in time savings. Adobe also helped Red Hat run two campaigns instead of one with the same resources.

Red Hat