Case Study: BRP achieves personalized digital experiences and higher conversion with Adobe Experience Cloud

How Adobe Experience Cloud helped powersports company BRP take adventure to the next level

BRP, the powersports brand behind Ski-Doo, Sea-Doo, Can-Am, and Lynx, wanted to meet changing customer expectations as buyers increasingly researched and interacted with vehicles online. To create premium digital experiences, BRP partnered with Adobe and used Adobe Experience Cloud to transform its websites, email, and mobile touchpoints into a more personalized, data-driven customer journey.

Adobe helped BRP rebuild its brand sites with Adobe Experience Manager, analyze behavior with Adobe Analytics, and deliver tailored recommendations and content through Adobe Target and Adobe Campaign. The result was a seamless, consistent experience across channels and a 30% increase in digital conversion rates, while new e-commerce capabilities also let customers customize vehicles and purchase accessories more easily.

BRP

Matyas Gabor

Vice President of Digital Customer Experience