Case Study: Boutique Marie Claire achieves 40% higher conversions and 30% higher average order value with Adobe Commerce (Adobe)

How Adobe Commerce made Quebec's fashion giant into an omnichannel e-commerce leader

Marie Claire Boutiques, founded in 1965 in Quebec with more than 300 stores and four distinct brands, faced a major challenge: they had no e-commerce presence and needed to transform into an omnichannel retailer in just 18 months. The goal was to centralize commerce for multiple brands, integrate a custom ERP for pricing and inventory, preserve the in‑store brand experience online, and unify loyalty programs without duplicating effort.

Partner Absolunet implemented Adobe Commerce (Magento 2), integrating the ERP, ShipHero for fulfillment, BOPIS and ship‑between‑store capabilities, plus branded front‑ends with Live Chat and shop‑the‑look features. The result: conversions rose 40%, average order value increased 30%, the site shipped 1,500+ items per week, e‑commerce hit 4% of sales within a month and exceeded revenue forecasts.

Boutique Marie Claire

Martin Delisle

VP of eCommerce