Case Study: Accent Group Limited achieves 10x sales growth in 10 months with Adobe Commerce (Adobe)

How Accent Group grew sales 10x in just 10 months

Accent Group, an Australian footwear retailer that owns brands like Vans, Timberland and The Athlete’s Foot and operates 430+ stores, needed to modernize its customer experience for mobile and omnichannel shoppers. The company’s goals were to deliver engaging mobile experiences, enable online purchase with in-store pickup, and recreate a reliable online fitting experience that matched its personalized in-store service.

Working with eWave, Accent Group replatformed key brands to Adobe Commerce, adding a mobile app–like theme, Instagram commerce integration, Click & Collect and Click & Dispatch capabilities, and a MyFit online fitting integration plus ERP and fulfillment connections. The changes drove rapid growth—sales grew 10x in 10 months, conversion rates doubled, and in-store pickup and dispatch now account for a significant share of digital sales—supporting a new digital hub and ongoing omnichannel strategy.

Accent Group Limited

Mark Tepersen

Chief Digital Officer