Case Study: Hot Wheels achieves same-day, high-quality video turnaround with Adobe Premiere Pro (Adobe)

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Preview of the Hot Wheels Case Study

Hot Wheels Double Loop Dare at 2012 X Games heats up video track with Adobe Premiere Pro

Bandito Brothers, led by editor Jeff Tober, filmed Team Hot Wheels’ Guinness World Record–setting Double Loop Dare at the 2012 X Games — a 60-foot-tall, two-driver vertical loop stunt. The challenge was to capture the RED EPIC high‑resolution footage and produce a finished edit for HotWheels.com and YouTube in less than three hours on the same day.

They shot on RED EPIC cameras and edited on an HP Z820 RED edition workstation with RED Rocket acceleration and Adobe Premiere Pro CS6. Premiere’s native RED support and real‑time playback let Tober drop footage directly onto the timeline without transcoding, iterate quickly without quality loss, and deliver a polished, same‑day edit that the team and client praised.


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Hot Wheels

Jeff Tober

Hot Wheels


Adobe

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