Case Study: Hostelworld achieves 500% higher engagement and 20% lower cost per booking with Adobe Experience Cloud

Hostelworld transforms the hostel experience with digital marketing from Adobe Experience Cloud

Hostelworld, a Dublin-based online booking platform for next-generation, tech‑savvy travelers, needed to engage a niche global audience, build personalized customer journeys, and foster a social community around hostelling. With users expecting fast, convenient and highly relevant digital experiences, the company faced the challenge of scaling personalized marketing across web, app and social channels.

Hostelworld deployed Adobe Experience Cloud—using Adobe Analytics for real-time insight, Adobe Campaign for orchestration and personalization, and Adobe Media Optimizer for automated ad bidding—to automate campaigns and tailor messaging. The result: 500% higher engagement across websites and social, a 20% reduction in cost per booking, over 1 billion targeted emails sent annually with strong click-through rates, greater marketing productivity through automation, and stronger customer retention.

Hostelworld

Otto Rosenberger

CMO