Case Study: GoDirect Trade achieves $1M in sales in 10 weeks with Adobe Magento Commerce

Honeywell’s GoDirect Trade, a B2B marketplace for aerospace parts, is shaking up an antiquated industry

GoDirect Trade, Honeywell’s B2B aerospace marketplace, needed to modernize a highly manual industry where parts sales were handled by phone, email, and fax. Using Adobe Magento Commerce, the team aimed to launch a consumer-grade marketplace quickly, support seller storefronts, and make aerospace parts listings more transparent with pricing, images, and documentation.

Adobe helped GoDirect Trade launch in just 12 weeks with a customized marketplace solution connected to SAP ERP and blockchain systems. The platform enabled synchronized inventory and order data, part pedigree tracking, and seller/buyer interactions, while supporting purchase orders and credit cards. The results were strong: GoDirect Trade reached $1 million in sales in 10 weeks, onboarded 2,000 users, and populated the site with $300 million in inventory.

GoDirect Trade

Lisa Butters

General Manager