Case Study: Honda Motor Company Ltd. achieves coordinated, cost-saving European social media engagement with Adobe Social (Adobe)

Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort

Honda Europe — the regional arm of Honda Motor Company operating in 29 markets — faced fragmented social media efforts as country teams ran autonomous campaigns across products, languages, and channels. This led to duplicated work, inconsistent brand governance, poor visibility into social conversations, and limited ability to measure and scale successful initiatives.

By adopting Adobe Social (part of Adobe Marketing Cloud) Honda centralized app development, content management, targeting, and analytics, enabling a “build once, use many times” approach and automating routine reporting. The platform cut costs and development time, enforced brand consistency, improved audience targeting and insights, and drove measurable growth — for example, Honda tripled its car fan base in Spain, gathered 200,000 motorcycle fans in France, and added 180,000 Civic Type R supporters in the UK.

Honda Motor Company Ltd.

Simon Nicholson

Social Media Manager, Honda Europe