Case Study: HiPages saves 1,000 hours annually and simplifies search marketing with Adobe Advertising Cloud

hipages makes it easier for homeowners to find tradespeople with Adobe Advertising Cloud

hipages, an Australian marketplace that connects homeowners with local tradespeople, faced a complex search-marketing challenge: managing keywords across 150 service categories with a four-person performance team using largely manual bid and budget processes. The company needed to refine keyword lists, automate bidding, and free up time so marketers could focus on strategy and better balance job volume with tradie availability.

hipages ran a proof of concept and then implemented Adobe Advertising Cloud Search (powered by Adobe Sensei) to automate bid and budget management. The AI-driven solution delivered immediate efficiency—saving 99 hours during the POC and roughly 20 hours per week thereafter (about 1,000 hours annually)—while enabling bulk edits, improving performance, simplifying bid management, and laying the foundation for a more strategic approach to search marketing.

HiPages

Chris Hobbs

Senior Search Executive