Case Study: Alma achieves 30% lower cost per lead with Adobe Marketo Engage

Helping therapists build thriving practices and improve access to mental health care

Alma, a company that helps therapists build private practices and improve access to mental health care, needed a better way to attract more providers, support HIPAA-compliant communications, and get clearer insight into which marketing efforts were driving growth. To solve this, Alma chose Adobe Marketo Engage to unify its marketing and sales data and support more personalized outreach across channels.

Adobe implemented Marketo Engage as a centralized hub integrated with Alma’s CRM, giving teams visibility into provider engagement and enabling targeted follow-up through Marketo Sales Insight. The results were strong: Alma reduced cost per lead by 30%, doubled new memberships in 12 months, increased marketing’s contribution to pipeline by 21% year over year, and generated an additional $4M in revenue.

Alma

Carmen Cedeño

Senior Director of Demand Generation