Case Study: HealthSTAR Communications achieves global reach and 65% cost savings on virtual healthcare events with Adobe Connect (Adobe)

HealthSTAR Communications - Customer Case Study

HealthSTAR Communications is an international network of healthcare marketing firms that helps pharmaceutical and biotech clients disseminate clinical and product information to medical professionals. The company needed a secure, scalable web‑conferencing platform that would integrate with its VPN and Cisco infrastructure, work across browsers and mobile devices, support custom pods/portals, and deliver engaging, interactive educational content to shorten sales cycles and improve peer‑to‑peer interactions.

HealthSTAR standardized on Adobe Connect (including a custom iPad app, Adobe Connect Mobile, and Adobe creative tools) to deliver live, multimedia trainings, webinars, and on‑demand expert sessions. The solution enabled physician-driven mobile collaboration, supported up to 1,000 concurrent users, cut meeting costs by about 65%, improved learning and engagement, and used analytics mapped to sales to prove ROI—helping HealthSTAR attract and retain more clients.

HealthSTAR Communications

Chris Sweeney

Chief Executive Officer, HealthSTAR