Case Study: HD Supply Facilities Maintenance achieves higher response rates and streamlined cross-channel marketing with Adobe Campaign (Adobe Marketing Cloud)

HD Supply Facilities Maintenance: orchestrating cross-channel marketing

HD Supply Facilities Maintenance, a leading B2B supplier of maintenance, repair, and operations (MRO) products, faced fragmented marketing processes and multiple data silos—separate tools for email, direct mail, segmentation, and reporting—that caused long lead times, poor cross‑channel coordination, limited personalization, and inefficient campaign management.

By deploying Adobe Campaign and Adobe Analytics to centralize SAP and customer data, the company gained visual campaign orchestration, richer segmentation, automated cross‑channel execution, and integrated reporting. The changes enabled real‑time email and automated journeys, brought direct mail in‑house (saving about 400 hours per campaign), improved response rates, and made the marketing team more productive and effective at delivering personalized, coordinated outreach.

HD Supply

Kevin Jacobson

Marketing Manager