Case Study: Havas increases subscription revenue 31% with Adobe Advertising Cloud Creative

Havas and Adobe team to create and deliver real-time, data-driven personalized ads using Adobe Advertising Cloud Creative

Havas partnered with Adobe to help a major sports organization cut through the noise and better engage fans with dynamic, real‑time ads. The challenge was to deliver highly personalized creatives — including game countdowns and team imagery — across desktop and mobile for dozens of weekly matchups (roughly 300 banners per season) while minimizing the cost and effort of producing many ad variations.

Using Adobe Advertising Cloud Creative with Adobe Analytics and Audience Manager, Havas automated the production of hundreds of animated, data‑driven banners that pull the correct team assets and start times and personalize creative to fans’ favorite or local teams. The campaign launched in weeks and delivered strong outcomes: automated creative scaled efficiently, drove a 31% increase in revenue from subscriptions, improved ROI by 75% through lower costs, and produced major subscription gains (20% basic growth, 449% premium conversion increase, and a 319% year‑over‑year rise in product revenue).

Havas

Michael Kaushanky

Executive Vice President, Chief Data Office