Case Study: Harvard Business Review achieves personalized, automated email campaigns and higher engagement with Adobe Experience Cloud

Harvard Business Review optimizes digital engagement with customer intelligence from Adobe Analytics

Harvard Business Review (HBR), a 1922-founded publisher serving business leaders, needed to modernize its subscription-driven model as readers shifted online. The customer analytics team faced mounting pressure to deliver more personalized, timely email experiences and richer web analytics while moving away from a direct-mail–focused marketing database that limited real-time targeting and automation.

HBR implemented Adobe Experience Cloud (notably Adobe Campaign and Adobe Analytics) with implementation partner M2 Partners to automate behaviorally triggered email campaigns and share analytics across channels. The solution enabled 45 million triggered emails (28% average open rate), a weekly Insider newsletter reaching 50% open rates, 13 newsletters to 900,000 subscribers, faster rollout to meet year-end goals, and improved segmentation and offer testing that reduced manual work and increased revenue-driving insights.

Harvard Business Review

Carrie Bourke

Director, Customer Analytics and Insights