Case Study: Hagerty cuts campaign costs 45% and boosts insurance application starts 118% with Adobe Experience Cloud

Hagerty simplifies digital marketing and ad campaigns with Adobe Experience Cloud and achieves real returns in only four months

Hagerty, a Salt Lake City–based specialist in classic-car insurance and enthusiast communities, needed to modernize digital marketing after relying on multiple tools and agencies that created integration, scaling and insight challenges. The company wanted a simpler, more integrated platform to improve customer insight and boost paid-search conversions while bringing more marketing capabilities in-house.

Hagerty adopted Adobe Experience Cloud—primarily Adobe Advertising Cloud Search and Adobe Analytics—supported by Adobe Customer Solutions to consolidate campaigns, apply machine learning and automate bidding. In four months the team cut campaign spend by 45% and CPC by 10.4%, increased insurance application starts by 118% (early gains included a 37% rise in completions and ~27% lower cost per application), and gained clearer, faster visibility into campaign performance and scalable in-house marketing controls.

Hagerty

Mick Bassett

Search Engine Marketing