Case Study: GS Retail achieves integrated, real‑time customer insights with Adobe Analytics (Adobe)

GS Retail fast-tracks its e-commerce analysis expertise with Adobe Analytics

GS Retail, a South Korean retailer behind GS25 convenience stores and GS Supermarkets (and the newer lalavla health & beauty channel), faced fragmented, siloed data across departments that made it difficult to analyze individual customer behavior and respond quickly to changing consumer trends. The company needed a trusted, expandable data platform to integrate online and offline information and give marketers real‑time, actionable insights.

GS Retail implemented Adobe Analytics across its websites and mobile apps, created an e‑commerce tagging guide focused on five key areas (page loads, product info, search, member registration/logins, and click‑throughs), and built integrated customer profiles. The lalavla rollout proved successful: marketers now receive real‑time reports, the company can run advanced flow and attribution analyses, cross‑brand and cross‑channel insights improved, and GS Retail is expanding analytics into other channels and marketing automation to become a data‑driven distributor.

GS Retail

Hee-Sang Hwang

Manager, IT Department