Case Study: Grupo Abril achieves 1 million digital subscribers and market leadership with Adobe Digital Publishing Suite

Grupo Abril, leveraging digital publications

Grupo Abril, Brazil’s largest magazine publisher, launched the iba digital platform to turn print titles into interactive digital editions and centralize distribution. The company faced the challenge that most magazines had no digital products and needed an easy-to-navigate, single platform that would strengthen reader engagement and relationships.

Using Adobe Digital Publishing Suite and Adobe Analytics (Adobe Marketing Cloud), iba delivered multimedia-rich magazines and gave publishers the tools to create and distribute digital content while gaining detailed reader insights. The initiative drove rapid growth—crossing 1 million subscribers (a 300% increase from 250,000)—helped establish Abril as a market leader in digital magazine sales in Brazil, and enabled plans for personalized offerings like the iba club.

Grupo Abril

Ricardo Garrido

Operations Director, iba