Case Study: Goodby Silverstein & Partners achieves faster, more secure global collaboration and streamlined stock-image workflows with Adobe Creative Cloud for enterprise

Goodby Silverstein & Partners creates eye-catching campaigns faster with more secure, global collaboration and convenient access to stock images

Goodby Silverstein & Partners (GS&P) is a San Francisco–based creative agency known for iconic campaigns like “got milk?” that must produce high-impact, timely work across global teams. The agency faced the challenge of protecting sensitive client assets, eliminating redundant manual steps, and speeding feedback and approvals while coordinating in-house staff and international production partners.

By adopting Adobe Creative Cloud for enterprise (Assets, Libraries, Adobe Stock, and core CC apps), GS&P centralized and secured brand assets, enabled real-time sharing and commenting, and simplified stock-image licensing and swaps. The result: tighter asset security, faster global collaboration and approvals, fewer revision rounds, and more efficient workflows that accelerated campaign delivery.

Goodby Silverstein & Partners

Jasper Yu

Art Director