Case Study: Motorola Solutions achieves millions in annual savings and lightning-fast global websites with Adobe Experience Manager and Adobe Campaign

Global telecommunications leader consolidates global websites and email campaigns on Adobe Marketing Cloud, achieving millions of dollars in annual savings

Motorola Solutions, a global communications leader focused on public safety and enterprise services, faced a legacy web platform that was over-customized, hard for marketers to use and slow to load. After a 2011 refocus and a corporate divestiture, the company needed to redesign, migrate and consolidate 17 global websites (170,000 pages) and standardize email marketing worldwide — all within a six‑month timeline.

Working with Adobe Professional Services, EffectiveUI and Adobe Marketing Cloud (Adobe Experience Manager and Adobe Campaign) hosted via Managed Services on AWS, Motorola Solutions launched all 17 sites in six months. Page load times fell from as much as 40 seconds to about 2 seconds, marketers gained self‑service content editing (eliminating an 18‑person admin team), social traffic rose 400×, SEO improved 5%, email campaigns were consolidated to save $2M annually, and the project achieved ROI within three years.

Motorola Solutions

Simon Jones

Director Marketing Technology