Case Study: Philips achieves faster, standardized global digital marketing with Adobe Marketing Cloud

Global manufacturer uses Adobe solutions to simplify, standardize, and formalize digital marketing

Philips, the global technology and manufacturing company, needed to rebuild its digital presence to standardize how dynamic content is created, localized, and governed across 79 markets and 38 languages. With more than 500 content authors and roughly 1 million pages receiving 1.4 billion annual views, the challenge was to deliver consistent, responsive experiences, improve brand compliance, and enable a data-driven, test-and-learn marketing culture.

By adopting Adobe Marketing Cloud—including Experience Manager, Analytics, and Target—Philips implemented templates, PIM integration, and managed services to automate content updates and speed localization. The platform cut translation time by up to 75% and translation costs by 90%, automates 30,000+ daily updates, transformed 1 million pages, supported rapid A/B testing (e.g., buy-button clicks +20%, newsletter signups +635%), and helped grow mobile traffic to nearly half of all visits.

Philips

Joost Van Dun

Philips