Case Study: Computer Sciences Corporation (CSC) achieves double the monthly marketing leads with Adobe Marketing Cloud

Global IT leader matches clients with the news and leadership that fits their needs

CSC, a 50‑year‑old global IT services leader serving thousands of enterprise clients, needed to make its large, 14,000‑page website more data‑driven and personalized. The company struggled to attribute marketing impact, manage metadata at scale, break down marketing‑sales silos, and filter relevant social conversations for a common acronymic brand name.

By deploying Adobe Marketing Cloud (Analytics, Target, Social) with Demandbase and dynamic tag management, CSC centralized tagging, enabled A/B and multivariate testing, and enriched visitor profiles for real‑time personalization. The integrated approach doubled monthly marketing leads, automated tagging (freeing developers for testing and personalization), improved social listening, and delivered clearer attribution and measurable engagement gains.

CSC

Christopher Marin

Dir. of Digital Marketing Ecosystem & Analytics