Case Study: ghd boosts online engagement with Adobe Marketing Cloud

Ghd - Customer Case Study

ghd, a hair styling product company, faced the challenge of replacing its static, transactional website. It needed a dynamic platform to boost online engagement, empower marketers and stylists to add content, and support its growing international business. To address this, ghd partnered with vendor Adobe and implemented Adobe Marketing Cloud, specifically Adobe Experience Manager which includes Adobe CQ and Adobe CQ DAM.

With the Adobe solution, ghd built a new, interactive website that combined commerce with a community feed for stylists. This allowed for streamlined campaign execution, reducing setup time from weeks to minutes, and gave the company greater control over content. The results included transformed engagement with stylists, the creation of a dynamic online community, and a foundation for future international growth. Adobe's technology was crucial in helping ghd achieve its digital strategy.

Ghd

Stuart Spiegel

Chief Marketing Officer, ghd