Case Study: HUK-COBURG (Germany’s largest car insurer) achieves two-minute release cycles and improved cross-channel customer experiences with Adobe Experience Cloud (Adobe)

German insurance company HUK-COBURG improves customer experiences across channels using Adobe Experience Cloud

HUK‑COBURG, one of Germany’s largest car insurers with thousands of web pages across its corporate and subsidiary sites, needed to unify disparate content-management systems, support consistent cross‑channel customer communication, speed up form creation and publication, and reduce manual IT work through automation.

Working with Adobe and partner eggs unimedia, HUK‑COBURG deployed Adobe Experience Cloud (Experience Manager, Forms, Analytics) to centralize assets, enable drag‑and‑drop form building with automated approval workflows and backend integration, and gain actionable campaign insights. The result: efficient management of all online assets, forms created in minutes, release cycles cut from two weeks to two minutes, lower costs from reusable components and responsive design, fewer errors, and better‑performing marketing campaigns.

HUK-COBURG

Christian Deinlein

Head of Internet Systems