Case Study: Georgia‑Pacific Professional achieves faster, more efficient marketing production with Adobe (Creative Cloud, Stock, and XD)

Georgia-Pacific Professional improves efficiencies and speed with Adobe Creative Cloud, Adobe XD CC, and Adobe Stock for enterprise

Georgia‑Pacific Professional (GP PRO), the B2B division of Georgia‑Pacific, faced inconsistent, slow, and costly marketing because much creative work was outsourced and there were no centralized brand guidelines or asset libraries. To bring greater speed, consistency, and control to its sales and marketing collateral, the team decided to move production in‑house and streamline collaboration between internal designers and external partners.

GP PRO adopted Adobe Creative Cloud (including Creative Cloud Libraries and Adobe XD), Adobe Stock for enterprise, and Adobe Sensei for AI‑powered search, enabling constantly up‑to‑date shared libraries, easy licensing, rapid visual search, and interactive prototyping. The result: hours saved, faster turnaround, tighter brand consistency, better collaboration across teams and agencies, and higher‑quality content that connects with customers.

Georgia-Pacific

Rachel Couvillon

Sr. Manager, Brand & Design