Case Study: Resorts World Genting boosts digital guest experiences and website traffic with Adobe Experience Manager as a Cloud Service

Genting Malaysia improves digital experiences for guests and positions its brands for growth with adoption of Adobe Experience Manager as a Cloud Service

Resorts World Genting, operated by Genting Malaysia, needed to replace an outdated CMS and create a more consistent, engaging digital experience that could turn visitors into bookers while improving sales and marketing efficiency. The company turned to Adobe, using Adobe Experience Manager as a Cloud Service along with Adobe Experience Cloud products to modernize its websites and booking journeys.

Adobe implemented Experience Manager Sites and Assets with a cloud-based, headless approach, supported by Adobe Consulting, enabling faster content updates, reusable experience fragments, and centralized digital asset management. The results were strong: website updates now take hours instead of days, traffic increased by 100%, bounce rates dropped by more than 30%, and conversion rates improved by over 50%, while auto-scaling helped maintain performance during traffic spikes.

Resorts World Genting

Spencer Lee

Senior Vice President of Sales and Marketing