Case Study: Garanti Bank boosts conversions and cuts ad spend with Adobe Marketing Cloud

Garanti Bank - Customer Case Study

Garanti Bank, Turkey’s largest bank by market value, faced the challenge of managing a vast digital footprint—2,500 website pages, multiple mobile products, and hundreds of thousands of daily visitors and transactions—while lacking an integrated platform to measure end-to-end customer journeys. The bank needed to become a data-driven organization that could lower cost per conversion, measure ROI across hundreds of campaigns, and optimize mobile, social, and web experiences to boost cross-selling and conversion.

By deploying Adobe Marketing Cloud (including SiteCatalyst, Discover, and DataWarehouse) Garanti implemented advanced analytics, testing, and remarketing to personalize experiences across channels and tie online behavior to offline fulfillment. The program raised mobile conversion ~7% and social conversion 50%, grew social audiences 5%, cut ad spend by about one-third while tripling ad conversion, and delivered an overall 10% improvement in customer conversion, enabling better resource allocation and targeted product development.

Garanti Bank

Evrim Ersoy

Interactive Communications and Design Manager, Garanti