Case Study: F+W Media achieves 350% increase in revenue per email with Adobe Marketing Cloud and ExactTarget

F+W Media - Customer Case Study

F+W Media, a publisher of niche magazines and e-commerce sites including NorthLightShop.com, relied heavily on email to drive sales but couldn’t attribute revenue to specific campaigns or effectively target repeat buyers and shoppers who abandoned carts. The company needed to increase customer lifetime value, boost repeat business, and incorporate user behavior into remarketing.

By integrating Adobe Marketing Cloud with ExactTarget using data connectors, F+W automated dynamic, personalized emails (including cart-abandonment reminders that pull product images and SKUs) and tied revenue back to individual campaigns. The result: a 350% year-over-year increase in revenue per email, 50–60% click-through rates on abandonment emails, granular behavioral insights, and rollout of the solution across most business units.

F+W Media

Brian Close

Email Manager, F+W Media