Case Study: Furniture Row achieves mobile-responsive, immersive online shopping and higher customer engagement with Adobe Experience Manager

Furniture Row - Customer Case Study

Furniture Row Companies operates 330 specialty retail stores across 31 states under brands like Sofa Mart, Denver Mattress and Bedroom Expressions, and wanted to improve its online shopping experience by giving customers easy, device-independent access to rich product information. The key challenges were presenting in-depth visuals and merchandising (zoom, swatches, multi-angle views and video), supporting a growing share of mobile traffic, and creating a consistent, inviting browsing experience that complemented in-store service.

Furniture Row implemented Adobe Marketing Cloud—chiefly Adobe Experience Manager’s dynamic media capabilities—combined with Adobe Creative Suite and responsive design to manage and deliver multimedia product content across devices. The result: consistent cross-device experiences, support for interactive zooming and swatching, efficient content management, double-digit increases in time on site, lower bounce rates, better mobile handling and increased customer engagement that improved both online decision-making and in-store satisfaction.

Furniture Row

Noah Linge

Director of Digital Marketing, Furniture Row Companies