Case Study: Franke Group achieves digital transformation and 40% higher website engagement with Adobe Experience Manager (Adobe)

Franke Group drives digital transformation

Franke Group, a Switzerland-based global provider of kitchen, catering, coffee and water systems, set out to transform its business around a new “One Franke” brand strategy and deliver more emotional, customer-centered experiences. The challenge was to create a consistent, responsive digital presence across 100+ local web properties, improve usability with three-dimensional brand worlds, and introduce a new digital showroom to better engage buyers and retail partners.

Working with One‑Inside and Adobe Experience Manager, Franke centralized content and digital assets, rolled out responsive sites and a virtual showroom with a 360° mobile app, and added features like a Product Explorer for partners. The changes boosted time on site by 40%, cut churn by 15%, reduced content-management costs through a single platform, and enabled rapid market rollouts of 8–10 local sites per month.

Franke Group

Renato Di Rubbo

CMO