Case Study: FOX Sports achieves real-time ad-impression and streaming optimization for Super Bowl XLVIII with Adobe Analytics (Adobe)

FOX Sports scores big in Super Bowl XLVIII

FOX Sports, the official broadcaster of Super Bowl XLVIII, faced the challenge of delivering streaming video to millions of concurrent viewers across TV, desktop and the newly launched FOX Sports GO mobile app while meeting strict sponsor ad-impression agreements and getting fast, cross-channel analytics.

By implementing Adobe Analytics in Adobe Marketing Cloud and using real-time dashboards, FOX Sports monitored viewership and ad impressions, adjusted projections and ad strategies on the fly, and optimized app performance—resulting in a record FOX Sports GO audience, fulfilled advertiser obligations, and a high-quality viewing experience for fans.

Fox Sports

Clark Pierce

Senior Vice President, Mobile and Advanced Platforms, FOX Sports