Case Study: Foodpanda achieves 518% revenue growth with Adobe Advertising Cloud Search

Foodpanda increases revenue by 518% and orders by 428%

FoodPanda is a fast-growing global food delivery marketplace facing intense competition, rapid expansion across multiple regions, and the challenge of managing a huge multilingual SEM program with more than five million active keywords. To support its mobile-first strategy and app-install campaigns, FoodPanda turned to Adobe and its Adobe Advertising Cloud Search product.

Adobe helped FoodPanda automate campaign creation, bidding, and ongoing optimization, while also linking SEM data to in-app behavior for better targeting and measurement. The result was strong performance across markets: orders increased by 428%, revenue rose by 518%, and cost per order dropped by 50%, showing that Adobe had a major impact on efficiency and growth.

FoodPanda

Engin Yilmaz

Senior SEM Manager