Case Study: FOCUS Brands achieves faster, more efficient marketing approvals with Adobe Workfront

FOCUS Brands standardizes marketing requests and approvals for seven creative teams in Workfront

FOCUS Brands, a franchisor and operator of more than 5,000 food service locations worldwide, needed a better way to manage marketing requests, assignments, audits, and approvals across seven creative teams. Manual, paper-based processes were time-consuming and error-prone, making it harder to support national campaigns with hundreds of deliverables. To address this, FOCUS Brands turned to Adobe Workfront.

Using Adobe Workfront, FOCUS Brands standardized request and approval workflows, reduced paper-based routing, and streamlined creative audits. The results included an estimated 20% increase in team efficiency, five hours saved in administrative time each week, 30 fewer hours spent on audits annually, and lower paper and printing costs.

Focus Brands

Katie George

Creative Services Traffic Manager