Case Study: Flight Centre Travel Group achieves 88% more on-site engagement and faster global video production with Adobe Creative Cloud

Flight Centre editors use Adobe Creative Cloud for enterprise to work together in real time from different locations to create stunning video content that motivates people to travel

Flight Centre Travel Group, a global travel retailer, needed to scale inspiring, cross-channel content while keeping production fast and collaborative across remote teams and on-location editors. The challenge was to produce more high-quality video and digital assets that engage customers and support internal communications without slowing workflows or increasing costs.

Using Adobe Creative Cloud for enterprise — including Premiere Pro, After Effects, Team Projects, and Creative Cloud Libraries — Flight Centre enabled real-time collaboration, quick on-location edits, and streamlined feedback. The result: regular weekly videos (an early clip reached 3.3 million views), richer customer engagement (website visitors spend 88% more time with video; video in email lifts click-throughs ~96%), a 49% lift in internal learning conversions, and faster, broader content distribution without sacrificing quality.

Flight Centre Travel Group

Luke Wheatley

Head of Creative and Content