Case Study: Axcess Financial achieves 450% revenue growth and boosts customer engagement with Adobe Marketing Cloud

Financial solutions provider increases revenue 450% by improving customer engagement and better monetizing interactions using Adobe Marketing Cloud

Axcess Financial’s Check ’n Go is a consumer lending company with 1,000+ storefronts and a growing online business that serves customers often ignored by traditional banks. Faced with complex, state-by-state regulations, fragmented campaign data, and limited analytics capabilities, the company needed to become more data-driven to better target offers, measure lifetime customer value, and improve conversion across multiple channels.

By fully deploying Adobe Marketing Cloud and working with Adobe Consulting, Check ’n Go trained staff, centralized analytics, and adopted continuous A/B testing to optimize funnels and content. The changes drove a 450% year‑over‑year revenue increase, a 53% rise in revenue per visitor and a 12.55% lift in conversion from targeted creative tests, while simplifying campaign management and enabling deeper multichannel and lifetime-value insights.

Axcess Financial

Adam Crutchfield

Web Analytics Coordinator, Axcess Financial