Case Study: Pricefx achieves 2.8x revenue growth with Adobe Marketo Engage and Marketo Measure

Fast-growing software company Pricefx ramps sales 2.8x with Marketo Engage and Marketo Measure

Pricefx, a fast-growing software company, needed a better way to support global growth, improve lead quality, and manage long, complex B2B sales cycles. Its existing marketing setup created manual work and limited visibility, so Pricefx turned to Adobe and its Adobe Marketo Engage and Adobe Marketo Measure products to better connect marketing and sales.

Adobe implemented a more disciplined, data-driven revenue operations approach with Marketo Engage and Marketo Measure, helping Pricefx automate campaigns, improve attribution, and integrate tightly with Salesforce and other tools. The results were strong: revenue increased 2.8x, pipeline grew 24x, opportunities rose 222%, and leads increased 131%, with 80% converting to sales contacts.

Pricefx

Kelly Pronek

Vice President of Revenue Generation and Enablement