Case Study: HanesBrands achieves higher revenue and customer engagement with Adobe Experience Platform

Fashioning personalized experiences for the future of retail

HanesBrands, the multinational apparel company behind brands like Hanes, Playtex, and Maidenform, wanted to modernize its retail experience with personalized shopping and better use of customer data. Working with Adobe, it used Adobe Experience Platform, Adobe Real-Time Customer Data Platform, Adobe Target, Adobe Commerce, and Adobe Experience Manager Sites to replace data silos and improve targeting, recommendations, and site performance.

Adobe helped HanesBrands build centralized customer segments, run more effective retargeting campaigns, and optimize abandoned-cart and browse-series emails. The results included a 57% increase in revenue from retargeted email campaigns, a 3x increase in retargeted customers making a purchase, and an expanded reach of 1,000 additional customers per week, along with faster page loads and stronger personalization across its ecommerce sites.

HanesBrands

Leo Griffin

Vice President and Global Head of Consumer Technology